Conquering Europe with Pu-erh: Breaking Stereotypes, Redefining Premium Tea
When European tea lovers first encounter Pu-erh tea, a few fixed labels often come to mind: dark fermented tea, aged vintage cakes, and a distinct, unfamiliar “wet-pile” aroma (wo-dui) that takes time to get used to. For consumers accustomed to the comforting warmth of black tea or the crisp freshness of green tea, traditional Pu-erh…
